Sidney Soriano is a native New Yorker. He studied at The City University of New York (CUNY), obtaining his undergraduate degree in Comparative Literature, and post-graduate degree in English Literature. An interest in world travel attracted Sidney to the gem trade in the Seventies. He began working for an importer of pearls and colored stones in 1976. Sidney’s maiden voyage was in 1980, visiting Hong Kong, Bangkok, an auction in Rangoon, Burma and finally returning through Tokyo and Kobe, Japan. Although the rubies, sapphires and jade were stunning, it was the pearls that fascinated Sidney.
It was around this same time when pearl farmers from Tahiti were becoming very successful with their developing production and needed a New York marketer to introduce their goods to the world. Within a few years, Sidney started his own company on 5th Avenue in New York City and remains there still.
Sidney Soriano is well-apprised of changing trends, from Japanese and Australian pearls to Tahitian and Indonesian pearls, and more recently, Chinese freshwater pearls. The marketplace draws Sidney to Hong Kong on a regular basis, where he can find a variety of pearls in one place.
Sidney sells his pieces and strands to designers across the country and retains a fair amount for his own designs. A fresh selection of his work is always on display, and he is available for custom design consultation as well.